Jennifer Irvine is the founder of The Pure Package, the gourmet food service offering carefully tailored, freshly prepared and healthily balanced meals and snacks delivered daily to your door.

Jennifer developed a lifelong love for ethical, high quality food from an early age whilst growing up on a self-sufficient farm in West Cork, Ireland, where her parents still make Milleens cheese. Jennifer translated her passion for food into a professional qualification, gaining an Honours Degree in Food Marketing Economics from the University of Reading.

A keen entrepreneur throughout her life, Jennifer has helped to develop several businesses while enhancing her own professional experience. Jennifer helped set up a new shop for Neal’s Yard Dairy in Borough Market, and has taken on senior management and development roles within the Deals Restaurant Group and the Conran Group.

The Pure Package was founded after Jennifer identified a gap in the market for a nutritious food delivery service, something which she would have benefitted from herself with a busy lifestyle.

Jennifer built The Pure Package idea from her kitchen sink to a multi million pound, award winning business, with no bank loans and retaining full independent control of the company throughout.

She has already won an impressive array of awards including Harper’s Bazaar Entrepreneur of the Year Award in 2007, BT Essence of the Entrepreneur 2006 and London’s Shell LiveWIRE Young Entrepreneur of the Year 2005 and Jennifer currently works with Downing Street as an Ambassador for Enterprise.

We are all looking forward to seeing some of her healthy, nutritional yet scrummy menus, and hearing about some of the best healthy "eateries" in London.